Marketinq araşdırmaları – Mükəmməl dizayn olunmuş marketinq araşdırmaları ilə effektiv nəticələr əldə edin.

Test new ideas and concepts

Before providing large investments, test new product concepts, creative assets and communications. Find out what should be the characteristics of a new product or service, what kind of logo is mostly appreciated, how your slogan and your messages are understood, and other similar issues.

Measure your brand equity

Identify the level of your brand awareness, how memorable your brand is, which part of the target audience buys your products, loyalty and similar brand indicators. Explore the image, strengths and weaknesses of your brand.

Explore customer experience

Define all points of contact your brand has experienced with customers. Find answers to such questions as: To what extent is the customer satisfied with the products and services? What factors create satisfaction and loyalty? What is the reason for dissatisfaction? To what extent is your brand recommended? and etc.

Explore consumer behavior

Develop more valuable offers, provide more efficient communication and delivery of your products and services by discovering the customer buying behaviour, as well as how your target customer selects products and makes purchase decisions.

Track your brand regularly

To make your brand fit your company's goals, you must track it. Keep track of changes in your brand position conducting periodic (3 months, 6 months, 12 months) researches on the brand’s chosen indicators — awareness level, purchase level, customer satisfaction index, NPS, etc.

Measure your ad performance

Small investments in promotional research can minimize the risks of advertising campaigns being provided with large investments. Before reaching large audience test advertising messages, understanding, compliance and other criteria using video advertising tools. Evaluate the impact of your advertisements via pre-ad and post-ad research.